MBP Moto S.r.l. was founded in 2021 with capital from the Keeway Group, with the aim and vision of continuing the legendary and iconic motorcycling legacy left by its founder, Giancarlo Morbidelli. Strategically choosing Bologna as its headquarters, MBP began establishing operations and initiating its brand acquisition process.

“BEYOND THE RIDE”

It's more than just a slogan—it's the heart of a brand where craftsmanship merges with the thrill of the journey. It's about the joy of riding a motorcycle, the bond between rider and road, and the legacy of performance and Italian racing spirit. Morbidelli isn't just about motorcycles; it's about the experiences and adventures they bring to life. This slogan invites riders to join a story of passion, freedom, and the art of motorcycling with every turn. Welcome to being part of the story!