Lambretta is one of the most iconic scooter brands in the world, known for its timeless Italian design, strong engineering, and cultural impact.

Founded in 1947 in Milan by Ferdinando Innocenti, Lambretta was created in post-World War II Italy as an affordable and practical transportation solution. The scooters were manufactured by Innocenti in the Lambrate district of Milan — which inspired the brand name “Lambretta.”

From the 1950s to the 1970s, Lambretta became a symbol of freedom and modern urban mobility. Its sleek, lightweight design and reliable performance made it popular not only across Europe but also in Asia and Latin America. The brand gained strong cultural recognition in the 1960s, especially within British Mod culture, where Lambretta scooters became a lifestyle statement.